The Brand Grounding Program

We get under the skin of your brand to
uncover your core narrative and bring it
to life visually, so that you’re more than
just another sustainable brandWe get under the skin of your brand to uncover your core narrative and bring it to life visually, so that you’re more than just another sustainable brand

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Consumers have become
sustainability blind…Consumers have become sustainability blind…

You know you’ve got a great product that’s making a positive
impact on the world. But that’s not how consumers see it.
They’ve heard it all before. They’re more sceptical than ever.
Simply claiming you’re doing good is no longer enough.You know you’ve got a great product that’s making a positive impact on the world. But that’s not how consumers see it. They’ve heard it all before. They’re more sceptical than ever. Simply claiming you’re doing good is no longer enough.

...so let’s translate your
purpose into persuasion...so let’s translate your purpose into persuasion

If you want to convince consumers you’re the real deal, then
you have to uncover the narrative behind your brand. And
then connect the good you do for the planet to tangible
product benefits. To show there’s something in it for them.If you want to convince consumers you’re the real deal, then you have to uncover the narrative behind your brand. And then connect the good you do for the planet to tangible product benefits. To show there’s something in it for them.

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Packaging you up your purpose in 4 steps

Unearthing your foundations

Through a mix of questionnaires, desk research, and a 2-hour workshop we’ll dive deep into your brand to work out exactly what makes you tick.

Unveiling your narrative

We’ll go away and craft three potential narrative directions before presenting them to you. You’ll choose one to be developed further.

Uncovering your visual identity

Then we’ll apply your narrative to every minute detail of your visual brand from the logo to your typeface, subconsciously reinforcing your purpose.

Unfolding your packaging

Finally, we’ll design your packaging so that it looks desirable, grabs attention, and becomes one of the key assets to communicate your narrative.

The Brand Grounding ProgramThe Brand Grounding Program

An 8-week process to define your narrative, design your
visual identity, and bring it to life with packaging.An 8-week process to define your narrative, design your visual identity, and bring it to life with packaging.

Including:

In-depth immersionIn-depth immersion

Questionnaires, research, workshoрQuestionnaires, research, workshoр

Narrative creationNarrative creation

Presented in a clear deckPresented in a clear deck

Visual identityVisual identity

Logo, type, colours, imagery, mockupsLogo, type, colours, imagery, mockups

Packaging designPackaging design

Ready-to-print designs for your productReady-to-print designs for your product

Asset packAsset pack

All your brand assets bundled togetherAll your brand assets bundled together

Investment:

(Based on company size and complexity)(Based on company size and complexity)

Starting — 1-2 People

£7,500£7,500

Growing — 3-10 People

£10,000£10,000

Scaling — 11-24 People

£15,000£15,000

Custom — 25+ People

Chat to us to discuss scopeChat to us to discuss scope

— Paid in two instalments over two months

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I recently had the pleasure of working with Studio Unbound, and I couldn't be happier with the results. The design artwork exceeded my expectations.

Tom Conroy
Danu

They understood what the brand was trying to achieve. Tying together the ethos of the brand with the heritage of the owner in a beautiful way that spoke to the mission of the brand.

Pallavi Konwar
Patkai

Martyn's and his teams creativity is next level. He is one of the best designers I have ever worked with.

Laura Jackson
Popcorn Shed

Working with them really feels like having an in house design team. We found that level of communication and service invaluable as a startup.

Manhar Bhojwani
Clara

FAQs

Who is this for?Who is this for?

We typically work with FMCG brands who are challenging the impact we’re having on the planet and introducing a more conscious approach to consumption.We typically work with FMCG brands who are challenging the impact we’re having on the planet and introducing a more conscious approach to consumption.

Who should be involved?Who should be involved?

Usually this work is led by the Brand Manager or CMO, but you might want to involve the Founder as well to get the best work.Usually this work is led by the Brand Manager or CMO, but you might want to involve the Founder as well to get the best work.

Who will we work with?Who will we work with?

We won’t pass you onto a junior! You’ll work directly with our founder, Martyn, and other specialists if necessary.We won’t pass you onto a junior! You’ll work directly with our founder, Martyn, and other specialists if necessary.

What if we have lots of product lines?What if we have lots of product lines?

The initial program focuses on one product, but if you have a range of products you want our help with just let us know and we can add that on to the program.The initial program focuses on one product, but if you have a range of products you want our help with just let us know and we can add that on to the program.

Are you able to create other assets?Are you able to create other assets?

In terms of assets, the program gives you a visual identity and packaging. After that’s done we can help with other assets such as your site, expo stands, or other comms.In terms of assets, the program gives you a visual identity and packaging. After that’s done we can help with other assets such as your site, expo stands, or other comms.

What if we aren’t an FMCG brand?What if we aren’t an FMCG brand?

That’s our specialism, but it doesn’t mean we can’t help. Get in touch anyway and we’ll see what we can do to help.That’s our specialism, but it doesn’t mean we can’t help. Get in touch anyway and we’ll see what we can do to help.

Let’s build your brand on solid groundLet’s build your brand on solid ground

Hit the button below to book in a no-pressure call to
chat about your situation and see if we’re a good fit.Hit the button below to book in a no-pressure call to chat about your situation and see if we’re a good fit.

Let's Chat

You can’t makean impacton shakygrounds

You can’t make
an impacton shaky
grounds