BonaFide
No added nasties
BonaFide aimed to revolutionise the stock cube market by eliminating high salt content and unnecessary additives while maintaining genuine flavour.
Studio Unbound crafted the brand name “BonaFide” to reflect its commitment to transparency and health. The bold logo, featuring a no-entry sign in the “O,” and the tagline ‘No Nasties Allowed’ clearly communicate this ethos. Each flavour’s packaging, designed in an illustrative paper-cut style, showcases the ingredients with earthy tones and dark green accents to evoke a natural, organic feel. An inviting font was chosen to make the brand approachable and memorable.
BonaFide now stands out in the crowded market with a strong brand identity that emphasises health-conscious choices and authentic flavour. This rebranding has positioned BonaFide to set a new standard in the industry, resonating deeply with consumers.
Studio Unbound crafted the brand name “BonaFide” to reflect its commitment to transparency and health. The bold logo, featuring a no-entry sign in the “O,” and the tagline ‘No Nasties Allowed’ clearly communicate this ethos. Each flavour’s packaging, designed in an illustrative paper-cut style, showcases the ingredients with earthy tones and dark green accents to evoke a natural, organic feel. An inviting font was chosen to make the brand approachable and memorable.
BonaFide now stands out in the crowded market with a strong brand identity that emphasises health-conscious choices and authentic flavour. This rebranding has positioned BonaFide to set a new standard in the industry, resonating deeply with consumers.
