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Brooklands Dairy

Brooklands Dairy

A brand churning up change

NAMING, BRAND STRATEGY, BRANDING, PACKAGING, VISUAL IDENTITY, VERBAL IDENTITY, SIGNAGE, LIVERY
NAMING, BRAND STRATEGY, BRANDING, PACKAGING, VISUAL IDENTITY, VERBAL IDENTITY, SIGNAGE, LIVERY
THE STORY
Remember when milk came in glass bottles and you knew the farm it came from? Brooklands Dairy is bringing that back, but with a modern twist. They're not just any dairy farm – they're biodynamic heroes letting nature do its thing. No nasty pesticides here, just fields full of clover keeping their cows happy and their soil healthy. They came to us to help bottle up this commitment to better farming and sell it locally, cutting those food miles down to food meters.

THE CHALLENGE
How do you make milk feel special again? We needed to create a brand that would get people excited about refilling bottles at a farm (yes, really), tell the story of biodynamic farming without getting preachy, and make sustainability feel like a treat rather than a chore. Oh, and make it nostalgic enough to give people the feels, but modern enough to create change.

OUR APPROACH
We started with the bottle – taking inspiration from those classic milk bottles that used to appear on doorsteps, but giving them a contemporary twist. We scattered those green clovers from Brooklands' fields across the design, turning their sustainable farming practices into something beautiful.

The logo feels like those honest, hand-painted signs you spot on country roads (because nothing says 'trust me' quite like something that looks hand-crafted). It's all about making sustainable farming feel accessible and a bit more human.

THE IMPACT
Brooklands Dairy isn't just selling milk anymore – they're creating a destination where people can fill up their bottles, grab a gelato, and actually see where their dairy comes from. Kids get to learn about farming, adults get to feel good about their choices, and everyone gets to enjoy proper dairy that doesn't cost the earth. Proof that when you do good things, good design can help spread the word.
THE STORY
Remember when milk came in glass bottles and you knew the farm it came from? Brooklands Dairy is bringing that back, but with a modern twist. They're not just any dairy farm – they're biodynamic heroes letting nature do its thing. No nasty pesticides here, just fields full of clover keeping their cows happy and their soil healthy. They came to us to help bottle up this commitment to better farming and sell it locally, cutting those food miles down to food meters.

THE CHALLENGE
How do you make milk feel special again? We needed to create a brand that would get people excited about refilling bottles at a farm (yes, really), tell the story of biodynamic farming without getting preachy, and make sustainability feel like a treat rather than a chore. Oh, and make it nostalgic enough to give people the feels, but modern enough to create change.

OUR APPROACH
We started with the bottle – taking inspiration from those classic milk bottles that used to appear on doorsteps, but giving them a contemporary twist. We scattered those green clovers from Brooklands' fields across the design, turning their sustainable farming practices into something beautiful.

The logo feels like those honest, hand-painted signs you spot on country roads (because nothing says 'trust me' quite like something that looks hand-crafted). It's all about making sustainable farming feel accessible and a bit more human.

THE IMPACT
Brooklands Dairy isn't just selling milk anymore – they're creating a destination where people can fill up their bottles, grab a gelato, and actually see where their dairy comes from. Kids get to learn about farming, adults get to feel good about their choices, and everyone gets to enjoy proper dairy that doesn't cost the earth. Proof that when you do good things, good design can help spread the word.
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