Brooklands Dairy
Brooklands Dairy
From field to freezer
THE STORY
Brooklands Dairy isn't just another ice cream producer – they're ecosystem builders. Their biodynamic farm, free from harmful pesticides, has created a landscape where clovers thrive, soil regenerates, and healthy cows graze. When they decided to turn their exceptional milk into gelato, they needed packaging that would tell this story of sustainable farming and local production. Having already established their brand identity, they returned to us to help bring their frozen treats to life.
THE CHALLENGE
How do you translate the authenticity of a biodynamic farm into a freezer-friendly format? We needed to create packaging that would stand out in the crowded ice cream category while staying true to Brooklands' farming heritage. The design had to communicate premium quality and sustainable values, all while making flavour selection simple for customers navigating a frozen aisle.
OUR APPROACH
Building on our previous work with Brooklands, we amplified their brand's honest, down-to-earth personality. The large, proud logo, inspired by hand-painted farm signs found on country roads, speaks to their transparent approach to farming. But it was the farm's clover-filled fields that provided our breakthrough moment – we transformed this natural element into hand-applied clover-shaped labels, creating both a distinctive brand asset and an intuitive navigation system.
Each tub becomes a little piece of the Brooklands landscape, bringing their biodynamic farming story right into people's homes.
THE IMPACT
The new gelato range has successfully brought Brooklands' field-to-freezer story to life, proving that sustainable farming can look as good as it tastes. By turning their commitment to biodynamic agriculture into a distinctive design feature, we've helped create packaging that stands out in the freezer aisle while staying rooted in their values.
Brooklands Dairy isn't just another ice cream producer – they're ecosystem builders. Their biodynamic farm, free from harmful pesticides, has created a landscape where clovers thrive, soil regenerates, and healthy cows graze. When they decided to turn their exceptional milk into gelato, they needed packaging that would tell this story of sustainable farming and local production. Having already established their brand identity, they returned to us to help bring their frozen treats to life.
THE CHALLENGE
How do you translate the authenticity of a biodynamic farm into a freezer-friendly format? We needed to create packaging that would stand out in the crowded ice cream category while staying true to Brooklands' farming heritage. The design had to communicate premium quality and sustainable values, all while making flavour selection simple for customers navigating a frozen aisle.
OUR APPROACH
Building on our previous work with Brooklands, we amplified their brand's honest, down-to-earth personality. The large, proud logo, inspired by hand-painted farm signs found on country roads, speaks to their transparent approach to farming. But it was the farm's clover-filled fields that provided our breakthrough moment – we transformed this natural element into hand-applied clover-shaped labels, creating both a distinctive brand asset and an intuitive navigation system.
Each tub becomes a little piece of the Brooklands landscape, bringing their biodynamic farming story right into people's homes.
THE IMPACT
The new gelato range has successfully brought Brooklands' field-to-freezer story to life, proving that sustainable farming can look as good as it tastes. By turning their commitment to biodynamic agriculture into a distinctive design feature, we've helped create packaging that stands out in the freezer aisle while staying rooted in their values.
A brand churning up change
THE STORY
Remember when milk came in glass bottles and you knew the farm it came from? Brooklands Dairy is bringing that back, but with a modern twist. They're not just any dairy farm – they're biodynamic heroes letting nature do its thing. No nasty pesticides here, just fields full of clover keeping their cows happy and their soil healthy. They came to us to help bottle up this commitment to better farming and sell it locally, cutting those food miles down to food meters.
THE CHALLENGE
How do you make milk feel special again? We needed to create a brand that would get people excited about refilling bottles at a farm (yes, really), tell the story of biodynamic farming without getting preachy, and make sustainability feel like a treat rather than a chore. Oh, and make it nostalgic enough to give people the feels, but modern enough to create change.
OUR APPROACH
We started with the bottle – taking inspiration from those classic milk bottles that used to appear on doorsteps, but giving them a contemporary twist. We scattered those green clovers from Brooklands' fields across the design, turning their sustainable farming practices into something beautiful.
The logo feels like those honest, hand-painted signs you spot on country roads (because nothing says 'trust me' quite like something that looks hand-crafted). It's all about making sustainable farming feel accessible and a bit more human.
THE IMPACT
Brooklands Dairy isn't just selling milk anymore – they're creating a destination where people can fill up their bottles, grab a gelato, and actually see where their dairy comes from. Kids get to learn about farming, adults get to feel good about their choices, and everyone gets to enjoy proper dairy that doesn't cost the earth. Proof that when you do good things, good design can help spread the word.
Remember when milk came in glass bottles and you knew the farm it came from? Brooklands Dairy is bringing that back, but with a modern twist. They're not just any dairy farm – they're biodynamic heroes letting nature do its thing. No nasty pesticides here, just fields full of clover keeping their cows happy and their soil healthy. They came to us to help bottle up this commitment to better farming and sell it locally, cutting those food miles down to food meters.
THE CHALLENGE
How do you make milk feel special again? We needed to create a brand that would get people excited about refilling bottles at a farm (yes, really), tell the story of biodynamic farming without getting preachy, and make sustainability feel like a treat rather than a chore. Oh, and make it nostalgic enough to give people the feels, but modern enough to create change.
OUR APPROACH
We started with the bottle – taking inspiration from those classic milk bottles that used to appear on doorsteps, but giving them a contemporary twist. We scattered those green clovers from Brooklands' fields across the design, turning their sustainable farming practices into something beautiful.
The logo feels like those honest, hand-painted signs you spot on country roads (because nothing says 'trust me' quite like something that looks hand-crafted). It's all about making sustainable farming feel accessible and a bit more human.
THE IMPACT
Brooklands Dairy isn't just selling milk anymore – they're creating a destination where people can fill up their bottles, grab a gelato, and actually see where their dairy comes from. Kids get to learn about farming, adults get to feel good about their choices, and everyone gets to enjoy proper dairy that doesn't cost the earth. Proof that when you do good things, good design can help spread the word.
