Cony

There are so many things that are deemed socially unacceptable to talk about in society. Especially when it comes to the female body. Stigmatic topics like – periods, contraception, or even self-pleasure. How can women have a healthy relationship with sex when they are made to feel such shame about it? Cony, determined to dismantle these barriers, has partnered with Studio Unbound to bring about a transformative change.

Rather than conforming to conventional notions of taboo or sin that other brands lean towards, Studio Unbound has embraced a more heavenly and angelic approach. Cony's brand identity celebrates the female orgasm and embraces the exploration of one's sexuality as a spiritual experience. Unapologetic in its stance, Cony's new branding serves as a gateway to a vibrant and pleasurable world. Discreet packaging with keyholes or censored bars, which silently perpetuate sex-shaming, are not part of Studio Unbound’s vision. Instead, the packaging design is transparent encouraging individuals to feel free from the need to hide. The logo itself, consisting of two exclamation marks, emphasises the joy and pleasure of an orgasm. On closer inspection, one can discern the playful twist of a rabbit's eyes and ears, a nod to the name associated with the style of vibrators.

Cony is a brand founded with purpose. It strives to rewrite the narrative surrounding masturbation and eradicate the stigma associated with discussing it openly. The goal is to create a safe and empowering space where women can openly talk about sex without shame or discomfort. With this new impactful design created by Studio Unbound it leaves no aspect hidden and celebrates the female orgasm, paving the way for a more inclusive and liberated conversation around female pleasure.