Cool Beans

Cool Beans had a mission to bridge the gap between energetic energy drink guzzlers and the more mature Costa Coffee goers. They developed and envisioned an on-the-go iced coffee drink that would appeal to those who found themselves in that caffeine limbo. With this vision in mind, they approached Studio Unbound, who eagerly took on the challenge and embarked on their creative process to create the perfect brand.

The name "Cool Beans" was chosen as a playful nod to the cringeworthy attempts people make to sound hip. Drawing inspiration from the late 80s and early 90s hip hop scene, the Cool Beans characters embody the idea of beans that are not only cool in a literal sense but also exude a figurative coolness. The bottle design took cues from roasted coffee beans, with its colour and texture reflecting their rich hues, while the graceful curvature of the neck mirrored the distinctive crack found at the centre of a bean.

Studio Unbound's creative prowess shone through as they successfully crafted a brand and packaging design that defied industry norms, offering a product that felt refreshingly unique. The glossy labels on the bottles catch the eye and contrasted beautifully with the sleek matte black glass, making Cool Beans stand out on the shelves.