Daango Pop
A brand POP’in off the shelves.
In the highly competitive snacking industry in the USA, particularly in the realm of popcorn, DaangoPop distinguishes itself with its unique Eastern African-inspired popcorn trail mix. This guilt-free indulgence combines popcorn with wholesome date and almond combinations, topped off with a naughty drizzle of maple syrup. As this is the founders, Warsame, first snacking venture, he sought the expertise of Studio Unbound to create a bold and creative snacking brand that would set DaangoPop apart from the competition.
Inspired by hand-painted African advertisements found on street walls and billboards, vibrant colours and striking typography became the defining elements of the packaging design. Breaking away from conventional graphic design norms, the typography confidently fills the packaging, making a powerful and bold statement. Illustrated ingredients are scattered throughout the typography, with the almonds and dates picked out in a foil like jewels that you’ll find in a trail mix.
With this distinctive packaging, DaangoPop stands out among its competitors, projecting a sense of trendiness and coolness while capturing the essence of its Eastern African-inspired flavours. The collaboration with Studio Unbound has brought Warsame's vision to life, creating a brand that is visually captivating and uniquely appealing to snack enthusiasts. Whilst being a packaging design that would look great on any influencers Instagram feed.
Inspired by hand-painted African advertisements found on street walls and billboards, vibrant colours and striking typography became the defining elements of the packaging design. Breaking away from conventional graphic design norms, the typography confidently fills the packaging, making a powerful and bold statement. Illustrated ingredients are scattered throughout the typography, with the almonds and dates picked out in a foil like jewels that you’ll find in a trail mix.
With this distinctive packaging, DaangoPop stands out among its competitors, projecting a sense of trendiness and coolness while capturing the essence of its Eastern African-inspired flavours. The collaboration with Studio Unbound has brought Warsame's vision to life, creating a brand that is visually captivating and uniquely appealing to snack enthusiasts. Whilst being a packaging design that would look great on any influencers Instagram feed.
