Jam Packed Honey

Sue and Kevin, the founders of Jam Packed, in their core business focus on working with local farmers and preserving the British insect wildlife that plays a crucial role in producing their delightful range of jams and chutneys. When discussing beneficial insects, one species stands out: the humble honeybee. Beginning with a small apiary in their own garden, Sue and Kevin soon found themselves with an excess supply of honey that neither they nor their bees could consume. This sparked an idea: other local hobbyist beekeepers might be facing a similar challenge. Thus, Surrey Honey was born. Jam Packed started gathering surplus honey from various apiaries in Surrey, in addition to their own garden, ensuring that no honey went to waste. They wanted to present this honey in newly branded jars, leading them to approach their longstanding design partners, Studio Unbound, to create a buzzworthy packaging design.

The new packaging design is elegantly simple, featuring a black label and lid that, when combined with the natural honey colour, creates the distinctive strips resembling the iconic honeybee. Each apiary's honey possesses a slightly different colour, influenced by the local flora that the bees have been foraging on. This variation mirrors the natural diversity in bee colours, creating an impactful display when the jars are shelved together. To differentiate between honey sources, each lid is adorned with a colour-coded sticker that provides space to handwrite the apiary name and hive lot number. This handwritten element further enhances the artisanal feel of these unpasteurised, natural honeys.

The transformation brought about by this new design is remarkable. What was once a product at risk of going to waste has become a desirable item with packaging that is as sweet as the honey it holds. The brand created by Studio Unbound has elevated Surrey Honey to a new level, capturing the essence of its source and celebrating the hard work of local beekeepers.