The Karma Tea Co. was created to shine a light on artisanal loose-leaf teas produced by small-holder tea gardens in India, Sri Lanka and Nepal. They approached Studio Unbound with a vision to elevate the experience of South Asian tea from a commodity to a crafted product.

Karma Tea Co. sources finely crafted teas directly from single gardens across South Asia and wanted this to serve as inspiration for their packaging. To convey the key message of “direct from source”, Studio Unbound created a label for each different type of tea in the shape of a postage stamp with perforated styled edges, each one in a vivid colour tone evocative of the region. The addition of a hand-applied franking stamp is designed to amplify this key message; it’s almost as if the tea maker had applied the stamp themselves and sent it directly.