Karma Tea
A change is brewing.
Alison Tran, the visionary founder of The Karma Tea Co., approached Studio Unbound with a mission to transform the perception of South Asian tea from a mere commodity to an exquisite artisanal product. With a commitment to sourcing directly from the origin, Alison aimed to create a sustainable brand that not only promoted environmentally friendly practices but also ensured fair wages for tea pickers.
To effectively convey the brand's key message of "direct from source," Studio Unbound devised a creative solution. They designed unique labels for each tea variety, resembling postage stamps with perforated edges. Each label featured a vibrant colour palette inspired by the region, instantly evoking its essence. Adding to the authenticity, a hand-applied franking stamp was incorporated, creating the impression that the tea maker had personally affixed the stamp before sending it on its way. To pay homage to the rich craft heritage of South Asia, Studio Unbound drew inspiration from traditional Asian block printing and adorned each label with a woodcut illustration in the background. This artistic touch not only accentuated the handmade and artisanal quality of the tea but also served as a nod to the region's sophisticated craftsmanship.
The result is a visually impactful design that resonates with the brand's ethos, while also providing ample flexibility for future product expansion. The packaging captures the essence of The Karma Tea Co.'s commitment to sustainability, fairness, and the artistry of South Asian tea and the rage is quickly growing.
To effectively convey the brand's key message of "direct from source," Studio Unbound devised a creative solution. They designed unique labels for each tea variety, resembling postage stamps with perforated edges. Each label featured a vibrant colour palette inspired by the region, instantly evoking its essence. Adding to the authenticity, a hand-applied franking stamp was incorporated, creating the impression that the tea maker had personally affixed the stamp before sending it on its way. To pay homage to the rich craft heritage of South Asia, Studio Unbound drew inspiration from traditional Asian block printing and adorned each label with a woodcut illustration in the background. This artistic touch not only accentuated the handmade and artisanal quality of the tea but also served as a nod to the region's sophisticated craftsmanship.
The result is a visually impactful design that resonates with the brand's ethos, while also providing ample flexibility for future product expansion. The packaging captures the essence of The Karma Tea Co.'s commitment to sustainability, fairness, and the artistry of South Asian tea and the rage is quickly growing.
