Karma Tea
Karma Tea
A change is brewing
THE STORY
When Alison Tran came to us, she wasn't just looking to sell tea – she was on a mission to change how people think about South Asian tea. No more treating it like a commodity, no more murky supply chains. She wanted to create something that would celebrate both the craft of tea-making and the people behind it, ensuring fair wages for pickers and a fair price for proper tea. Basically, putting the 'good' back in 'good karma'."
THE CHALLENGE
How do you transform tea from something people mindlessly dunk in hot water to something they actually care about? We needed to create a brand that would tell the story of tea's origin, make sustainability sexy, and turn 'direct from source' into something people could actually see and feel. All while paying respect to South Asia's rich craft heritage.
OUR APPROACH
We found our inspiration in the journey these teas make – creating labels that look like postage stamps, complete with perforated edges (because details matter). Each one gets its own vibrant colour palette inspired by its home region, and a hand-applied franking stamp that makes it feel like it's come straight from the tea maker's hands to yours.
But here's where it gets really special: we wove in traditional Asian block printing techniques, adding woodcut illustrations that celebrate South Asia's craft heritage. It's not just about making tea look good – it's about honouring where it comes from.
THE IMPACT
Karma Tea is now proving that doing good tastes good too. The range is growing, showing that people really do care about where their tea comes from when you tell the story right. Each pack doesn't just deliver great tea – it delivers a message about transparency, fair trade, and the art of proper tea-making. Sometimes good karma comes in a tea bag.
When Alison Tran came to us, she wasn't just looking to sell tea – she was on a mission to change how people think about South Asian tea. No more treating it like a commodity, no more murky supply chains. She wanted to create something that would celebrate both the craft of tea-making and the people behind it, ensuring fair wages for pickers and a fair price for proper tea. Basically, putting the 'good' back in 'good karma'."
THE CHALLENGE
How do you transform tea from something people mindlessly dunk in hot water to something they actually care about? We needed to create a brand that would tell the story of tea's origin, make sustainability sexy, and turn 'direct from source' into something people could actually see and feel. All while paying respect to South Asia's rich craft heritage.
OUR APPROACH
We found our inspiration in the journey these teas make – creating labels that look like postage stamps, complete with perforated edges (because details matter). Each one gets its own vibrant colour palette inspired by its home region, and a hand-applied franking stamp that makes it feel like it's come straight from the tea maker's hands to yours.
But here's where it gets really special: we wove in traditional Asian block printing techniques, adding woodcut illustrations that celebrate South Asia's craft heritage. It's not just about making tea look good – it's about honouring where it comes from.
THE IMPACT
Karma Tea is now proving that doing good tastes good too. The range is growing, showing that people really do care about where their tea comes from when you tell the story right. Each pack doesn't just deliver great tea – it delivers a message about transparency, fair trade, and the art of proper tea-making. Sometimes good karma comes in a tea bag.
