Little Monsters
The soft drink that keeps the monsters at bay.
In the saturated American soft drink market filled with unhealthy options, Adam had a mission to change things for his 10-year-old nephew. He aimed to create a beverage that was not only healthy but also cool and desirable for kids, moving away from the typical "self-care," soft, and earthy yoga mom vibe. To achieve this, Adam approached Studio Unbound, briefing them to help carve a brand that would fill this market gap.
Studio Unbound began by naming the product "Little Monsters," symbolising the absence of hidden "monsters" like sugar or harmful preservatives in the drink. The name also playfully referred to the occasional transformation of kids into little monsters when they don't get what they want. This sparked the visual identity, featuring mischievous fruit POG like characters, representing the mutated fizzy fruit drinks found on the market. For eagle-eyed observers, there were clever nods to hidden monsters, such as a hidden monster eye in the logo or the monster eye concealed within the drink's pull tab. However, the attention-grabbing focus remained on the banged-up Little Monster characters, each individually designed, cordoned off by hazardous tape from the areas they were banned.
The brand design exuded bold personalities, inviting a sense of collectability. The cool fruity gang faces wouldn't be out of place on school lunch boxes or skateboard apparel. In summary, Studio Unbound successfully created a brand and packaging design that any 10-year-old would feel awesome drinking.
Studio Unbound began by naming the product "Little Monsters," symbolising the absence of hidden "monsters" like sugar or harmful preservatives in the drink. The name also playfully referred to the occasional transformation of kids into little monsters when they don't get what they want. This sparked the visual identity, featuring mischievous fruit POG like characters, representing the mutated fizzy fruit drinks found on the market. For eagle-eyed observers, there were clever nods to hidden monsters, such as a hidden monster eye in the logo or the monster eye concealed within the drink's pull tab. However, the attention-grabbing focus remained on the banged-up Little Monster characters, each individually designed, cordoned off by hazardous tape from the areas they were banned.
The brand design exuded bold personalities, inviting a sense of collectability. The cool fruity gang faces wouldn't be out of place on school lunch boxes or skateboard apparel. In summary, Studio Unbound successfully created a brand and packaging design that any 10-year-old would feel awesome drinking.
