Miss Fortune
Flipping a category on its head.
A single flip of a coin can bring either fortune or misfortune in an instant. The creators of Miss Fortune understand that this pivotal moment is also true when it comes to distilling vodka. Despite the meticulous craftsmanship involved, sometimes it takes just a touch of luck to achieve the perfect blend. They found this stroke of luck when they discovered the use of black rice. Inspired by this fortunate discovery, they enlisted the help of Studio Unbound to create a brand that revolves around this concept.
Studio Unbound wanted the lucky coin to take centre stage in the packaging design. They crafted a uniquely shaped black bottle with curved shoulders, providing a perfect enclosure for an enlarged metal coin. The rounded edges of the bottle serve to accentuate the coin, which prominently displays the brand name and product details.
The result is a truly unexpected packaging design that will captivate the imagination of a new generation of vodka enthusiasts and disrupt the category. Studio Unbound's creativity and ingenuity have shaken up the traditional norms, creating a brand that embodies the essence of both luck and craftsmanship. Miss Fortune stands out as a symbol of chance and possibility, enticing vodka drinkers with its intriguing and visually striking packaging.
Studio Unbound wanted the lucky coin to take centre stage in the packaging design. They crafted a uniquely shaped black bottle with curved shoulders, providing a perfect enclosure for an enlarged metal coin. The rounded edges of the bottle serve to accentuate the coin, which prominently displays the brand name and product details.
The result is a truly unexpected packaging design that will captivate the imagination of a new generation of vodka enthusiasts and disrupt the category. Studio Unbound's creativity and ingenuity have shaken up the traditional norms, creating a brand that embodies the essence of both luck and craftsmanship. Miss Fortune stands out as a symbol of chance and possibility, enticing vodka drinkers with its intriguing and visually striking packaging.
