THE STORY
Here's a fun fact about vodka: even with all the science and skill in the world, sometimes it comes down to luck. When our clients stumbled upon black rice as their secret ingredient, they knew they'd hit the jackpot. This happy accident inspired us to explore how chance and craft could come together in a bottle that would flip vodka conventions on their head.

THE CHALLENGE
How do you turn luck into luxury? Our design exploration needed to create something that would stand out in a category full of straight-sided bottles and minimal type. We wanted to make something that would make people stop, pick up, and flip their expectations of what vodka could be.

OUR APPROACH
We took the idea of a lucky coin and ran with it – actually, we built the whole bottle around it. Picture this: a black bottle with curves in all the right places, designed to cradle an oversized metal coin like it was made for it (because it was). The rounded shoulders aren't just for show – they guide your eye right to that statement-making coin, where the brand name and story live.

It's like a lucky charm you can drink from. How fortunate is that?

THE IMPACT
This design concept shows what happens when you let chance inspire change. By turning a lucky discovery into a distinctive design feature, we created a blueprint for how new vodka brands could break free from category conventions. Sometimes good fortune comes in unexpected shapes.