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A REVOLUTIONARY IRISH CREAM LIQUEUR, MU
A REVOLUTIONARY IRISH CREAM LIQUEUR, MU
Concept Branding
Yes you ‘herd’ it here first. We are bringing Irish Cream Liqueur back and boy has it had a makeover.

We worked with MU to redefine what it means to drink dairy. This new unparalleled design is minimal yet intentional, mirroring the silhouette of a milk churn. The neck features an Irish knot, a toast to the product’s rich heritage. The logo itself is embossed in the centre and the negative space in between the lettering takes the shape of a cow’s head. Didn’t see it? Look again!

With this product our design team made cream liqueur contemporary, tackling the challenges that the dairy industry is currently facing. We created a design that is unlike any other product on the market. It is unignorable.
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