THE STORY
Some partnerships just pop (sorry, not sorry). We've been working with Popcorn Shed since they were just a kernel of an idea, helping this British gourmet popcorn brand grow from plucky startup to serious snack contender. Think of us as their brand architects – always ready to spot opportunities, solve design challenges, and occasionally eat a lot of popcorn in the name of research.

THE CHALLENGE
How do you keep a fast-growing brand consistent while letting it flex into new territories? From snack packs to Christmas crackers (the gift kind, not the eating kind), we needed to create a design system that could handle anything Popcorn Shed threw at it. And trust us, they throw a lot – these folks never stop innovating.

OUR APPROACH
Sometimes the obvious answer isn't the right one. Instead of going with standard boxes, we embraced the shed. Yes, really. We created a visual system that turns every package into a tiny flavour house, complete with its own personality. But here's the clever bit – this system flexes across everything from direct-to-consumer packaging to gift sets, while always feeling unmistakably Popcorn Shed.

It's like we gave each flavour its own little home on the shelf, and it turns out buyers love a bit of architectural snacking.

THE IMPACT
The proof is in the popping. This unconventional approach has helped Popcorn Shed grow from ambitious startup to serious player in the snack game. Buyers are picking up these little sheds before they even try the popcorn inside – proving that sometimes thinking outside the box means creating a better box. Or in this case, a shed.