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Saluti Flavours

A Harmonic Symphony of Citrus

Drink - BRAND STRATEGY, BRANDING, PACKAGING, VISUAL IDENTITY, VERBAL IDENTITY, BOTTLE DESIGN
Drink - BRAND STRATEGY, BRANDING, PACKAGING, VISUAL IDENTITY, VERBAL IDENTITY, BOTTLE DESIGN
Studio Unbound and Saluti have orchestrated a symphony of citrus flavours, ensuring that the essence of summer lingers on all year round. Building upon their previous successful Limoncello, this dynamic partnership unveils not one, but two tantalising new creations: Blood Orange and Lime-Cello.

Saluti's new offerings are a testament to the vibrant spirit of Sicilian citrus. The familiar curve of the iconic bottle, inspired by the texture of citrus skin, now holds within it the essence of blood oranges and the zesty tang of limes. The design choice for bottle design ensures that the brand is not only iconic but promises a sensory journey.

To distinguish the new flavours, Studio Unbound has crafted uniquely distinctive tile designs, each with the abstract citrus shape heroed at the centre. The Lime-Cello bottle features a vibrant green pattern, a nod to the tartness of limes, while the Blood Orange variant boasts a captivating blend of leafy green and deep red, mirroring the fruit's rich hue. Creating a range that are distinctive in their own right but sits together as a family of products.

True to the brand’s roots, the neck label on each bottle bears the mark of authenticity—an ode to the fresh fruit stickers found in bustling markets. It's a reminder of the care and quality that goes into every batch, a mark of Saluti's commitment to delivering the best to its patrons.
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