The Story

Beginning out as a simple concept idea which has now blossomed into full blown reality, Saluti is a new limoncello crafted with authentic lemons picked from the hills of Amalfi and inspired by the joy of shared moments.

The Challenge

Our challenge was to take the product from a mere concept to shelf, crafting a tangible market-ready product. It was important that the focus was on creating something distinctive that would catch eyes while communicating flavour, fun and authenticity.

Our Approach

From the beginning, the approach was to keep Saluti’s design super friendly and accessible, creating an identity that feels fun yet authentic. Working closely with a specialist bottle production agency, we worked to create a bottle that mirrored a lemon in both shape and texture. Playful yet practical, the bottle’s rounded silhouette captures the essence of the fruit while being carefully engineered for retail stability and shelf appeal.

Playful packaging extended past the bottle to the outer box. Inspired by rustic fruit crates, the box features fold down lids that reveal the bottle inside whilst transforming into an attractive point of sale display.

The Impact

Saluti creates an experience, from the moment you first see the product to finally taking your first sip. Every detail from the typography to the textures were chosen to embody the spirit of the product.