Saluti

Saluti, a young limoncello brand, approached Studio Unbound to help them share their sunny spirit with the world. Their goal was to transform the classic liquor from an after-dinner drink to a versatile beverage enjoyed on all occasions, akin to the popularity of an Aperol Spritz.

Inspired by Saluti's description of a Sicilian lemon farm, where the matriarch of the family crafted the most exquisite limoncello in her kitchen, Studio Unbound sought to capture the essence of this traditional setting. The design evokes the warmth of a farmhouse kitchen, with ceramic tiles reminiscent of the humble origins of the recipe. A modern interpretation of Sicilian tiles was created, featuring a graphic representation of a dissected lemon that forms a unique pattern. The vibrant summer colour palette reflects the lush, bright yellow lemons set against the backdrop of a beautiful summer sky in Sicily.

The new brand and packaging design for Saluti offer a trendy twist on tradition, infusing a contemporary and appetising aesthetic into the world of limoncello. It captures the essence of the brand's mission to make limoncello a drink for all occasions, inviting everyone to savour the joy and flavours of Sicilian lemons.