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The Craster's Rest

A beautiful bottle design that is inspired by tradition.

Drink - NAMING, BRAND STRATEGY, BRANDING, PACKAGING, VISUAL IDENTITY
Drink - NAMING, BRAND STRATEGY, BRANDING, PACKAGING, VISUAL IDENTITY
Craster, a picturesque coastal town in Northumbria, England, boasts a deep-rooted fishing heritage and a secret traditional gin recipe infused with salt, passed down through generations often enjoyed by the town's fishers to give them some ‘dutch courage’ to face the northern sea. With a desire to share their exceptional distilled gin, a crew of fishers approached Studio Unbound to create a brand and packaging design that would highlight the uniqueness of their product and its story.


Studio Unbound named the gin "The Craster's Rest" after an old sailor fable which entails that the safe return of fishers brings rest to the town. For the bottle design Studio Unbound took inspiration from the glass buoys used in the early 1900s, which were tied to fishermen's lines to keep their nets afloat, protected by robust ropes. Employing a traditional bottling technique, the bottle was encased in heavy knotted rope, to stay as true as possible to the original shape and structure of the buoys.


The result is a captivating bottle design that beautifully honours the town's history. Meticulously crafted, the bottle commands attention with its unique aesthetic. Studio Unbound's thoughtful design seamlessly weaves the past and present, creating a visually stunning product that is sure to captivate both gin enthusiasts and those seeking a taste of Craster's hidden treasure.
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