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THE LONG DOG CO.
THE LONG DOG CO.
Concept Branding, Visual Identity, Illustration, Packaging Design
The Long Dog Co. is a family-owned business that produces traditionally made jams and chutneys. The brand name is inspired by a few key members of that family - their dachshunds. Cute right?! We wanted to echo these little guys in the packaging so we opted for squat-like jars to make the contents more accessible, but also to hero the silhouette of a dachshund that wraps all the way around the outside. When two jars are placed together you even get a complete illustration of the dog. You may also have noticed that the ‘o’ in ‘Co’ looks like a dog collar.

We took time to think of how we could optimise this brand and make sure that every aspect of its packaging told a story. Detail oriented approaches like ours help your brand become unforgettable.
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