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The Long Dog Co.

Delivering the bark and bite.

Food - BRANDING, PACKAGING, VISUAL IDENTITY
Food - BRANDING, PACKAGING, VISUAL IDENTITY
The Long Dog Co. takes great pride in its family heritage and commitment to traditional craftsmanship, which is evident in their delectable jams and chutneys. Reflecting their family's sense of humour and love for their cherished dachshunds, they couldn't resist naming their brand after these beloved four-legged family members.

In a stroke of genius, Studio Unbound perfectly captured the playful essence of the brand's name. They chose squat-shaped jars that not only make it easy to access the scrumptious contents but also serve as a canvas for charming dachshund illustrations. Each jar features a delightful dachshund design wrapping around the label, eagerly anticipating the mouth-watering treats from the kitchen. To ensure the jars stand out on the shelf and aid product navigation, the adorable illustrations are juxtaposed with bold-coloured labels.

Studio Unbounds design choice creates a warm and artisanal ambiance that resonates with the brand's values and sense of light-hearted wit. But here's the real icing on the cake: when you line up these jars, they seamlessly come together to form a complete illustration of a long dog. This playful and unexpected touch truly embodies the brand's name and image, leaving an unforgettable impression on customers.
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