The Long Dog Co.
The Long Dog Co.
Long on flavour, big on character
THE STORY
What do you get when you cross family jam recipes with a love of dachshunds? The Long Dog Co., that's what. This concept explored how to celebrate a family's twin passions: making proper preserves and their beloved sausage dogs. The best brands? They start with what you love.
THE CHALLENGE
How do you make jams and chutneys feel fun without losing their homemade charm? Our design exploration needed to turn family pets into brand heroes, make traditional preserves feel playful, and create packaging that would make people grin in the preserves aisle. Oh, and make sure the jams were actually easy to get into (because nobody needs preserve-induced frustration).
OUR APPROACH
First up, we picked squat jars that are as practical as they are perfect for our four-legged friends. Then we created a cheeky dachshund illustrations that wrap around each label, looking like they're ready to sample whatever's cooking in the kitchen.
But here's where it gets clever – line these jars up on a shelf and those individual sausage dogs connect to create one long dog. It's a little design joke that gets better with every jar (and make people want to buy multiple jars).
THE IMPACT
This design concept shows how family quirks can become brand gold. By turning a love of dachshunds into a distinctive design feature, we created a blueprint for how artisanal products could stand out through personality rather than pretence. It's amazing what happens when brands let their personality shine and aren't afraid to wag their tails.
What do you get when you cross family jam recipes with a love of dachshunds? The Long Dog Co., that's what. This concept explored how to celebrate a family's twin passions: making proper preserves and their beloved sausage dogs. The best brands? They start with what you love.
THE CHALLENGE
How do you make jams and chutneys feel fun without losing their homemade charm? Our design exploration needed to turn family pets into brand heroes, make traditional preserves feel playful, and create packaging that would make people grin in the preserves aisle. Oh, and make sure the jams were actually easy to get into (because nobody needs preserve-induced frustration).
OUR APPROACH
First up, we picked squat jars that are as practical as they are perfect for our four-legged friends. Then we created a cheeky dachshund illustrations that wrap around each label, looking like they're ready to sample whatever's cooking in the kitchen.
But here's where it gets clever – line these jars up on a shelf and those individual sausage dogs connect to create one long dog. It's a little design joke that gets better with every jar (and make people want to buy multiple jars).
THE IMPACT
This design concept shows how family quirks can become brand gold. By turning a love of dachshunds into a distinctive design feature, we created a blueprint for how artisanal products could stand out through personality rather than pretence. It's amazing what happens when brands let their personality shine and aren't afraid to wag their tails.
