Danu
Nuts about simplicity
THE STORY
The plant-based milk aisle is hiding a secret: most brands are quietly padding their products with fillers and additives, burying the truth in tiny text. But when Danu came to us with their Spanish nut milk, they wanted to do something different: pack in more nuts, strip out the unnecessary stuff.
THE CHALLENGE
How do you stand out by stripping back? In a category full of noise, we needed to turn simplicity into Danu's superpower. Our task was to create packaging that would make minimalism feel intentional and premium, while staying true to their 'less is more' philosophy.
OUR APPROACH
We stripped everything back to its purest form. The design is deliberately minimal - just like the ingredient list. Front and centre, you'll spot a bigger-than-life-size nut that makes no confusion about what's inside. The logo and supporting graphics have been thoughtfully reduced to their simplest forms, creating a visual echo of the product's straightforward nature.
THE IMPACT
Danu now stands on shelves as a quiet revolution - proving that simplicity can be a powerful differentiator. By embracing minimalism in both product and design, we've helped create a brand that stands out precisely because it isn't trying to complicate things. Sometimes the boldest move is to keep things simple.
The plant-based milk aisle is hiding a secret: most brands are quietly padding their products with fillers and additives, burying the truth in tiny text. But when Danu came to us with their Spanish nut milk, they wanted to do something different: pack in more nuts, strip out the unnecessary stuff.
THE CHALLENGE
How do you stand out by stripping back? In a category full of noise, we needed to turn simplicity into Danu's superpower. Our task was to create packaging that would make minimalism feel intentional and premium, while staying true to their 'less is more' philosophy.
OUR APPROACH
We stripped everything back to its purest form. The design is deliberately minimal - just like the ingredient list. Front and centre, you'll spot a bigger-than-life-size nut that makes no confusion about what's inside. The logo and supporting graphics have been thoughtfully reduced to their simplest forms, creating a visual echo of the product's straightforward nature.
THE IMPACT
Danu now stands on shelves as a quiet revolution - proving that simplicity can be a powerful differentiator. By embracing minimalism in both product and design, we've helped create a brand that stands out precisely because it isn't trying to complicate things. Sometimes the boldest move is to keep things simple.
