Gibloux
An iconic design for an iconic cheese.
Cheese maker, Eric Bruner, after exploring and crafting cheese from around the world, decided to shift his focus back to his heritage and create a recipe centred around The Emmental, one of the most iconic Swiss cheeses known for its natural holes. Seeking a brand and packaging design that matched the premium quality of his cheese, Eric approached Studio Unbound for their expertise.
Studio Unbound named the brand Gibloux, after a district in the Fribourg region of Switzerland that holds significance in Eric's family history. Drawing inspiration from the Fribourg regional flag and crest, the brand's colour palette features traditional and emblematic yellow, red, and black hues associated with Swiss heritage. The typography chosen resembles the crafted labels commonly found on aged whiskies, elevating the cheese to a level of luxury and artistry that reflects its exceptional quality through the packaging design.
However, the most visually striking aspect of the packaging design is the playful use of disruptive die cuts throughout, mirroring the iconic holes in Emmental cheese. This combination of traditional typography with modern die cuts adds a touch of wit and humour to the brand without compromising its premium appeal.
The result is a brand that is as iconic as the cheese itself, with the versatility to extend beyond packaging and expand into books or even a shop front and signage for Gibloux cheesemongers. The overall design captures the essence of the cheese's heritage while offering a contemporary and memorable experience for cheese enthusiasts.
Studio Unbound named the brand Gibloux, after a district in the Fribourg region of Switzerland that holds significance in Eric's family history. Drawing inspiration from the Fribourg regional flag and crest, the brand's colour palette features traditional and emblematic yellow, red, and black hues associated with Swiss heritage. The typography chosen resembles the crafted labels commonly found on aged whiskies, elevating the cheese to a level of luxury and artistry that reflects its exceptional quality through the packaging design.
However, the most visually striking aspect of the packaging design is the playful use of disruptive die cuts throughout, mirroring the iconic holes in Emmental cheese. This combination of traditional typography with modern die cuts adds a touch of wit and humour to the brand without compromising its premium appeal.
The result is a brand that is as iconic as the cheese itself, with the versatility to extend beyond packaging and expand into books or even a shop front and signage for Gibloux cheesemongers. The overall design captures the essence of the cheese's heritage while offering a contemporary and memorable experience for cheese enthusiasts.
