Working in partnership with Eric Bruner, a small independent cheese maker to bring you Gibloux - an artisan Emmental. The Emmental and its natural forming holes is one of the most iconic Swiss cheese there is, or the most iconic cheese in general for that matter.

The most visually striking element of this packaging is the disruptive die cuts throughout the design that echoes the iconic cheese itself. The clash of the traditional crafted typography and modern die cuts adds a little wit and sense of humour to the brand without comprising the premium feel of the product.