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Jam Packed

A quality brand for a quality product.

Food - BRAND POSITIONING, BRANDING, PACKAGING, VISUAL IDENTITY, VERBAL IDENTITY, BRAND COMMS, WEBSITE DESIGN
Food - BRAND POSITIONING, BRANDING, PACKAGING, VISUAL IDENTITY, VERBAL IDENTITY, BRAND COMMS, WEBSITE DESIGN
Jam Packed Preserves, the award-winning company that started from a humble allotment, decided it was time to take their brand to the next level. They enlisted the help of Studio Unbound, who recognized the importance of top-tier packaging to match the exceptional quality of the preserves. Together, they nurtured this small-but-mighty brand with a social mission to support British farmers, wildlife, and pollinators.

The logo was the starting point, drawing inspiration from the brand's name. A condensed wordmark was created, giving the logo a tightly packed appearance that mirrors the delightful contents of the jars. These preserves are truly bursting with fruit, even more so than the alternatives found in leading supermarkets. To showcase their commitment to British produce and their contribution to conservation, each pack design features a hand-illustrated British insect. These insects play a vital role in pollination, pest control, and improving soil quality.

The result is a brand that not only embodies the premium quality of the products but also reflects the values they stand for. Jam Packed Preserves now stands proud, with a packaging design that captures the essence of their mission and the exceptional taste of their preserves.
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