MINIPOP!
A small popcorn with a big impact.
Sam and Laura, the founders of Popcorn Shed, had this brilliant idea for their new product range. They discovered this ancient grain that, when popped, produced miniature popcorn kernels compared to the usual ones we're used to. They wanted to give these special kernels a chance to shine by creating a sub-brand that would really showcase their qualities. That's where Studio Unbound stepped in.
Studio Unbound came up with the concept centred around the idea that "mini things can be mighty." And the packaging designed for this new product line, MINIPOP, is nothing short of proud. It's bursting with vibrant colours and features bold, pop-art typography that totally takes over the packaging. You won't miss it on the store shelves, that's for sure!
MINIPOP's branding and packaging is all about being bold and proud, giving this miniature popcorn a strong and unapologetic voice. And guess what? It worked like a charm! Buyers couldn't resist its eye-catching design, and MINIPOP got listed early on, even in big stores like Sainsbury's. Thanks to their collaboration with Studio Unbound, Sam and Laura successfully brought their new product range to life.
Studio Unbound came up with the concept centred around the idea that "mini things can be mighty." And the packaging designed for this new product line, MINIPOP, is nothing short of proud. It's bursting with vibrant colours and features bold, pop-art typography that totally takes over the packaging. You won't miss it on the store shelves, that's for sure!
MINIPOP's branding and packaging is all about being bold and proud, giving this miniature popcorn a strong and unapologetic voice. And guess what? It worked like a charm! Buyers couldn't resist its eye-catching design, and MINIPOP got listed early on, even in big stores like Sainsbury's. Thanks to their collaboration with Studio Unbound, Sam and Laura successfully brought their new product range to life.
