Patkai

The founder of Patkai, who grew up in Assam and later moved to the UK, wanted to establish a company dedicated to conservation efforts in Assam, a region facing significant environmental threats. It was during this journey that she turned to Assam tea, an experience she grew up with and hadn't been able to replicate in the UK. She embarked on a return trip to Assam to explore local plantations and craft an entirely new, authentic Assam tea, along with two unique blends. To ensure the packaging matched the quality of the carefully blended tea leaves inside, she enlisted the expertise of Studio Unbound.

Studio Unbound created distinctive hero illustrations for the packaging, inspired by the "king khap", a style of decoration which is commonly used for local Assam silk and clothing. This choice perfectly encapsulates the essence of the region, whilst also resembling a golden droplet of tea. Within this droplet, the ingredients are artfully showcased, alongside a representation of the endangered species of the region that Patkai has committed to supporting through a portion of their profits.

The result is an impactful and premium design that celebrates both the region and the brand's commitment to conservation. Patkai has already begun to experience early success and is exploring opportunities to expand its product range. With luck and some hard work, this small yet powerful brand can make a significant contribution to the conservation efforts in Assam.