Three Dots
A brand design that is quietly confident.
Three Dots is a brand of CBD sparkling water that's all about reducing stress and promoting well-being. In this fast-paced world, their ultimate goal is to bring a moment of calm and tranquillity to their customers. And that's exactly what Studio Unbound aimed to capture in their packaging design.
With Three Dots, Studio Unbound has crafted a packaging design that doesn't shout for attention but invites you to pause and experience a moment of serenity. By deviating from the conventions of the sector, we've created a visual identity that resonates with the brand's values and captures the essence of finding peace in a bustling world. We believe in making bold and courageous decisions, so we made the choice not to include the brand name on the packaging. A risky approach but by showcasing three large dots creates a calmer pack whilst using the strategic ‘pull branding’ approach that gets customers intrigued.
The new design stands out by not trying to match the loudness of its competitors. Instead, it engages with them in a different tone, cutting through the noise on the shelves by being quieter. It's a prime example of how challenging industry norms can make you stand out from the crowd.
With Three Dots, Studio Unbound has crafted a packaging design that doesn't shout for attention but invites you to pause and experience a moment of serenity. By deviating from the conventions of the sector, we've created a visual identity that resonates with the brand's values and captures the essence of finding peace in a bustling world. We believe in making bold and courageous decisions, so we made the choice not to include the brand name on the packaging. A risky approach but by showcasing three large dots creates a calmer pack whilst using the strategic ‘pull branding’ approach that gets customers intrigued.
The new design stands out by not trying to match the loudness of its competitors. Instead, it engages with them in a different tone, cutting through the noise on the shelves by being quieter. It's a prime example of how challenging industry norms can make you stand out from the crowd.
